How to Calculate the WooCommerce webshop Pricing in 2022

Ever wondered what is behind the WooCommerce pricing? Is it free or do you need to consider some hidden costs? Wedoio’s WooCommerce webshop pricing review will tell you today the most necessary points to consider when subscribing to that eCommerce platform.

WooCommerce is a free and open-source plugin developed for WordPress. But if it’s a free plugin, why do we continue writing this article about the pricing of running a webshop on WooCommerce? To put it simply - just because your basic software is free, doesn’t mean that your online store can run for free, too.

When you start your eCommerce webshop, it's easy to forget about all the different costs you need to consider. This is especially true when dealing with systems that claim to be free at first. 

The good news is that a tool like WooCommerce gives you more control over budget allocation. You can decide exactly how much you want to spend on things like design, hosting, and customer service to get the best results for your business.

So what's the truth about WooCommerce webshop pricing? Let's figure it out together.

The Reality of WooCommerce Pricing

WooCommerce is a plugin that allows you to run a professional-looking online store with WordPress. Both WordPress and WooCommerce are free. So, finally, what do you have to pay for?

Eventually, it boils down to the following:

Cost for web hosting and webshop setup: You will need a server to keep your website running, as WooComerce and WordPress are just the software packages you will build your webshop with. Renting a server doesn't have to be expensive, though. You can search for domain names on hosting platforms like GoDaddy or NameCheap, and just easily find and register your future website's name.

Website Design and Themes: WooCommerce will give you free, functional themes for your website, but it may not be exactly the best design for your webshop's needs. If you want something a little more professional or customized, you'll need either a graphic designer or a paid premium theme.

Functionality: The basic version of WooCommerce only gives you the basics of your eCommerce strategy. If you want additional features like SEO, payment processing or marketing features, you will need to pay for these extensions.

Advanced functionality: After setting up your webshop, you need to add other features like push notifications and WooCommerce subscription tools to improve the quality of the service you offer your customers.

If you still have questions or any doubts about the process and pricing of creating your webshop, you are always welcome to contact us at Wedoio to schedule a meeting - let's get in touch! 

As our heart is beating for every eCommerce entrepreneur, we would be happy to guide you through the whole process. Wedoio will help you choose the best solution for your webshop, considering the functionality you want to have. We at Wedoio will also lead you to a better workflow by implementing smart integrations and automation of working tasks which will help you save time and money and increase your profits significantly!

Developing Your WooCommerce Webshop

It's easy to get bogged down in thinking you've found the perfect way to create a free website using something like WooCommerce. If you already have WordPress as your website builder and can use WooCommerce for things like creating awesome product pages and customizing your webshop, then you already have a lot of tools you need.

However, just because your open-source plugin is free, doesn't mean it eventually is. You still need to pay for different things: from hosting to any professional help needed to bring your website to life. Besides this, you’ll probably need some specific extensions that are also paid. For example, you’ll need the following:

SEO: Search engine optimization tools like Yoast will help you make sure your website appears in search results for the right keywords and phrases. Yoast SEO Premium plugin with all of the necessary features costs $89/year and is currently the most popular SEO tool on the eCommerce market.

Stay in touch with your customers: You will want to stay connected with your customers so that they come back to your webshop over and over again. Hubspot or Mailchimp are great tools for this, and there are many other email marketing solutions out there. For an average email marketing package, you can expect to pay around $10/month and up.

Site Security: Security is another concern, especially if you are running your webshop on a shared WordPress hosting platform. There are a lot of services that will help keep your webshop and customer data safe, you’ll just need to contact them for pricing.

How to Calculate the Marketing and Customer Service Budget

Finally, depending on your budget constraints, you might decide you want to do more than just the basics with your WooCommerce webshop. 

For example, we’ve already mentioned the importance of staying in touch with your customer base through email marketing. However, there are other things to think about, especially if you are looking to invest in high-quality advertising strategies. Here are some points to consider:

Social Media Marketing Tools: Some social media plugins are free, for example, those that allow you to put a social media button on your website. However, if you need a more comprehensive sales and marketing strategy, you might decide to invest in tools that combine social media marketing with email, CRM systems and more. 

Professional Marketing Services: If you don’t know how to run a marketing campaign yourself, you can always invest in someone to do it for you. And, of course, it will cost you money. 

Customer Service: If you have a lot of products to sell and a lot of customers to serve, you’ll probably need people to help with customer service. This means you should start investing in staff to manage your contact centres for you. You may also need to invest in solutions like chatbots for 24/7 service and a CRM solution like webCRM where you can collect information about your customers. webCRM pricing starts at around $30/month.

Remember, customer service is the most valuable differentiator in your business. If you want to take important customer interactions to the next level, you can also implement things like advanced search and navigation to help your customers to find products and services faster. You can also implement live chat to give them additional support when using their products or services.

Conclusion

There are so many different paid and free extensions available for WooCommerce today that you can find functionality for just about everything. It's pretty easy to get overly excited and implement too many features on your website. Keep in mind that while loading your webshop with extensions may seem a good idea at first glance, it also means thinking about additional costs.

The real cost of running a WooCommerce webshop is calculated from day one: starting with the purchase of domain to additional functions, extensions and add-ons. All of these are up to you. 

More about:

More about: