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How to sell on Shopify: Basic information for beginners

How to sell on Shopify: Basic information for beginners

Shopify is one of the largest eCommerce platforms out there, and if you've thought about building a webshop, you've definitely heard of it. You can read a lot about Shopify, its pricing, and integration solutions for your Shopify webshop in our blog here.

Now, let’s talk a little about the latest Shopify statistics.

  • Shopify's revenue was $2.86B by the end of 2020. 
  • In addition to attracting thousands of new sellers in 2020 and becoming one of the leading eCommerce platforms, Shopify also earned $2,929.5 Million in annual revenue, up to 86% from 2019. 
  • Shopify's gross profit increased by 78% to $1,541.5 Million in 2020, up from $865.6 Million in 2019.
  • Current projections suggest Shopify will exceed that mark by the end of 2021 and end the year with more than $3.6B in revenue. 
  • Over 44 Million people shopped online via Shopify websites in 2020. 


Selling on Shopify

Shopify is a hosted platform that allows you to easily create webshops with ready-made templates, guides, order management, app integrations, and allowing you to sell like a pro.

Over 1.7M businesses in 175 countries around the world have made over $200B in sales using the Shopify platform.

Obviously, with so many sellers on this platform, Shopify has to do something right. But compared to hundreds of other eCommerce platforms or developers, how do you know if Shopify is right for selling your products or services?

Visit Our Shopify - Uniconta Product Page

Let's break down some of the quick pros and cons of using a Shopify webshop to make sure you have all the facts before building your website. You can read about Shopify’s pros and cons in more detail in our blog post about what to sell on Shopify.


Shopify pros and cons

Here’s a list of the pros and cons of using the Shopify eCommerce platform for creating your webshop.


  • Easy to use, beginner-friendly, and easy to set up a new webshop from scratch. Shopify does not require coding or other relevant technical skills,
  • There’s a great selection of themes to choose from, and a wide range of payment and software integrations. If you use some automation solutions in your company, it should be easy to integrate it with a Shopify webshop,
  • Support of multi-channel retailing (online, offline, social, etc),
  • Low monthly fees and excellent customer support,
  • Shopify is flexible enough and allows anyone to scale their business.


  • No free plan available, just a 14-day free trial,
  • Additional transaction fees for using external gateways,
  • Theme and platform customization is limited,
  • Advanced features come at a higher price.

You can also read our guide on Shopify pricing and about the top 5 apps for your Shopify online shop. These are basic guides that should help you get started, but you may have some questions along the way depending on the specific needs of your webshop. Don't worry, you can always feel free to book a 15-minute meeting with us to discuss all of the opportunities for your webshop’s success. 

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