Top 3 Common Mistakes Webshop Owners Make

Everyone has the right to make mistakes. But those of us who can draw the right conclusions and no longer step on the same mistake become truly successful. This is the trait that sets successful entrepreneurs apart from everyone else, and this statement holds true for eCommerce webshops too.

Today, you’ll read about the top 3 mistakes eCommerce webshop owners make most often, and see what this leads to as a result. Together we’ll understand how to make it through these common mistakes and how to run a truly successful webshop.

Let’s dive right in!

The Problem with Ordering and Shipment of Products

This issue must be carefully worked out, in some cases even before launching the webshop and proceeding with sales. Here are some of the most common problematic points:

• the prices on the website are incorrect,
• the product is shown in stock, although, in reality, it is not in stock,
• weak logistics, delaying the processing and delivery of orders, etc.

If you are the owner of a relatively small webshop, you can solve these problems by working out the logistics and notifications regarding the goods in the warehouse in a better way, as well as monitoring the quality of the work of sales managers. 

For larger webshops, you can use specialized solutions, such as Uniconta, which allow you to synchronize any changes in the stock and order processing. 

We’ll talk about Uniconta again at the end of this topic. Now, let’s move on to see what the 2 other mistakes webshop owners make the most are.

“I want it all, and I want it...now!”

This is another weak point. Many eCommerce webshop owners continue to over-indulge in the richness of functionality and design instead of focusing on the things that have a real effect on their webshop sales. The presence of "everything at once" does not actually boost your sales, and this is especially worth considering for new webshops. 

First, define goals and ways to achieve the high sales volume you desire, and after that think about which design and functionality you need for this. Launch a website with the minimum essential functionality, test the niche and then work to increase sales. Conduct website analysis a few times, and expand the functionality on this basis, concentrate on the market requirements, and optimize work processes.

“I’ll do everything just by myself!”

An attempt to save the budget is not always the right thing to do. Especially, if the webshop owner decides to independently edit the website code, take pictures of products, manage the inventory, sales, and a lot of other stuff. 

If you just started your online business and you’re the product creator, well, that’s a bit understandable. But if you’re running or want to start a large and complex B2B eCommerce webshop, you’d better have a number of managers for each of the jobs and an automation solution to make the workflow even faster. 

The task of the webshop owner is to wisely allocate the available funds and time since these resources are limited. That is why it’s so important to correctly delegate work in different areas in order to get good results.

Do you own a WooCommerce, Shopify, Magento 2, or any other webshop and have difficulties managing it? You’re definitely on the right side of the street and found the right company to get inch touch with! At Wedoio, we’re helping eCommerce businesses automate their webshops and all of the workflows by integrating their systems with the Uniconta ERP cloud.

Uniconta is a modern cloud-based ERP system that keeps track of finances, inventory, projects, production, and logistics, which helps your business become more digital. It provides time savings on your daily routines, searches, document retrieval, and business management. All of your data and documents are safely stored and always accessible in the Uniconta cloud.

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